9 July 2016


Iris and Tali are the creatives behind Israeli brand NUNUNU. When the offerings for children were a sea of colour and a maze of prints their yearned for something stylish and more worthy of a young person to build their own ideas and perspectives upon. They never bowed to the assumptions that becoming a parent removed you from being cool and they wanted for their children what they wanted for themselves-style that was comfortable and superb quality. When their search came back empty their turned to their own imagination and created a world of minimalism for children. Starting with black for its simplicity and innocence they designed a range ready to fulfil dreams and ideas, a blank slate upon which to build.

Over the years the brand has built on those foundations and you see witty details and the insertion of select colours with each range and they are a favourite brand with celebrities dressing their kids in something that reflects their own style.

Back To School is Pre-Fall16 and it is an edgy mix of graphic prints and vintage wash along with the simple silhouettes they are so good at. Details like diagonal zips and ninja masks that pull out of the neck of a sweater are signature details the brand is known for.

You will find the range online now at alfiewild.com including the brands signature skull T's and star print baggy pants.